Technology

Yahoo follows Facebook in testing metaverse in Hong Kong


Yahoo Inc has announced plans to host virtual concerts and exhibitions on the popular metaverse platform Decentraland.

On June 15, Yahoo said it would launch a series of activities on the metaverse virtual world in Hong Kong to promote immersive technology. The above statement came just a day after Meta, the parent company of Facebook, also made a similar announcement.

“Yahoo Hong Kong offers a wide range of online services that fit people’s daily lives, including applying the latest technology to improve and enhance the user experience,” said Lorraine Cheung, director Yahoo Hong Kong customers said. “We hope the metaverse will connect people regardless of time and geographical distance.”

According to Roger Li, senior director of creative marketing at Yahoo Creative Studios Asia Pacific, 86% of GenZs (those in their 20s to early 30s) expect a digital experience and interaction. Digital seamless with the real world. More than 80% of Hong Kongers are also interested in or have experienced the metaverse. Therefore, “the next wave of online shopping will take place here”.

This week, Yahoo is also hosting the NFT exhibition “Kwun Tong Abyss” featuring many of Hong Kong’s iconic neighborhoods. The move comes as many other technology companies are choosing Hong Kong as a test ground for different virtual space activities.

On June 14, Meta also announced plans to organize a series of events, including exhibitions and seminars for the city’s 7.4 million residents.

Earlier this week, Samsung Electronics launched its first exchange-traded fund in Hong Kong focusing on blockchain, the underlying technology for the development of the metaverse.

Vinh Ngo

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