Why are smartphone manufacturers interested in peripheral products?

Interestingly, in the past two years, phone manufacturers have suddenly turned to the development of peripheral products such as Bluetooth headsets and smart watches.

Not only Apple and Samsung, brands such as Huawei, Xiaomi, OPPO, Vivo have “encroached” into this field, there are also rumors about smartwatch products of OnePlus, Meizu and Redmi. In the domestic market, Viettel launches a number of products similar to smart watches Kiddy or Masstel with Smartwatch Dream Action.

This situation causes the community of technology enthusiasts to raise concerns, why smartphone manufacturers do not focus on producing phones but turn to headsets and smart watches? And the cancellation of the headphone jack on smartphones is affordable to “pave the way” for this plan?

What’s the truth behind the ditching of the 3.5mm headphone jack?

Talking about the cause of gradually eliminating the 3.5mm headphone jack on mobile phones, most phone manufacturers explain to the thinner body, bigger battery, and more airtight. But the reality is that canceling the headphone jack doesn’t offer any significant benefit to the camera body or battery, and its existence doesn’t have much of an effect on air tightness either.

From a consumer perspective, even less are they feeling the benefit of canceling the headphone jack. Instead, this becomes more troublesome. If users want to use wired headphones before, they need to use an adaptive adapter cable and it’s easy to get lost. Already, there is no way to use the wired headphones while it is charging.

This is definitely not a joy for users, but for manufacturers it is different. Removing the headphone jack has increased demand for wireless headphones, and this is a great time for manufacturers to develop this product. Of course, apart from the aspect of demand, consumer sentiment and ease of device optimization are also very important factors that manufacturers aim for.

A very popular phenomenon is that many people like to buy a whole set of products, for example, when we buy a mobile phone, we can choose the original case, the supplied holster … Before, when there was a jack 3.5mm headphones, wired headphones have basically become popular. And now, although the market is diverse in brands, consumers still love the many lines of headphones created by smartphone manufacturers.

Transform the smartphone role from single device to central device

With the advancement of technology, smartphones can support more and more functions, but in reality not all are suitable for smartphones, such as detecting heart rate. This wellness function has been supported on Samsung phones for a long time, but only monitored at a time. This is one of the reasons smartwatches have a chance to grow.

Through the evolution of peripheral devices, we didn’t have to rotate everything around the cell phone. Users can enjoy the convenience of smartphones becoming the hub for devices such as wireless headsets and smartwatches.

Of course, there are many similarities between the development of smartwatches and wireless headsets, the barrier established by the brand ecosystem is a prime example. Bluetooth headsets made by cell phone manufacturers are not only intended for listening to music, but are also compatible with their own mobile phones.

For example, Apple has Airpods, Apple Watch, iPhone and Samsung also develops Galaxy phones, Galaxy Buds Live headsets, Galaxy Watch watches. The synchronization makes the connection method between devices of the same manufacturer much better compatible with each other.

Smartphones, smart watches and smart headphones form the “triple” in the ecological structure of the Internet of Things ecosystem. The interoperability of the three products can provide users with a relatively complete set of multi-scenario solutions. Combining the above factors, this is the easiest thing for any cell phone manufacturer. Of course, consumers also get better experiences.

Phong Vu

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