According to Counterpoint analysts, there are three top factors to consider when choosing to buy a high-end smartphone.
The screen of a high-end smartphone needs to have a high refresh rate, high resolution, and optimal color accuracy. On the market today, many flagships of brands are equipped with LTPO screens to help support refresh rates, save power but still ensure display quality. In addition, high-end phones that support DCI-P3 color coverage deliver truer colors and a more immersive experience.
More and more users are using their phones as an alternative to cameras because of the convenience and improved camera quality on top smartphones.
In addition to the main camera, today’s top smartphones are equipped with ultra-high-resolution ultra-wide-angle cameras or telephoto lenses, macro portraits, and beautiful close-ups. In addition, more and more manufacturers are integrating artificial intelligence (AI) into the camera cluster to improve image quality and provide the best user experience.
Mobile games now consume more computing resources than before to satisfy gamers’ demands for smooth graphics and gameplay. Machine temperature is another important factor, no one wants their phone to explode while playing games.
There are three other aspects that are not the most important but should also be considered by the buyer. The first is a reliable signal connection. Some smartphones have a 4X4MIMO (multiple input multiple output) solution to improve signal reception. The second is to balance Stereo Audio to have a vivid sound experience when listening to music, watching movies, playing games. Finally, there is the ability to charge quickly or the durability of the battery.
According to Counterpoint Research, the premium smartphone market, defined as phones priced above $400, grew 24% year-on-year in 2021, the highest growth rate ever. iPhone holds the “king” position in the high-end smartphone segment and leads in sales in all markets. Samsung is second, followed by Huawei, Xiaomi and Oppo.
If manufacturers want to capture more share in the high-end market, there’s still a lot of improvement to be done beyond the hardware. For example, Apple often leads the charts not only because of products with good specifications but also because of a rich ecosystem.
Huong Dung(According to GizChina)
iPhone maintains the throne of the high-end smartphone market, Android phones ‘lose breath’
Apple’s iPhone accounts for more than half of the premium smartphone market in 2021 and is the best-selling product in every market.