Charli D’Amelio is the first TikTok user to reach 100 million followers, far ahead of the two competitors behind.
With this milestone, Charli D’Amelio’s followers are twice as high as Will Smith, triple The Rock, four times Selena Gomez, and five times Kyline Jenner and Ariana Grande.
Charli D’Amelio reaches 100 million followers in record time. On YouTube, it took 14 years to get the first 100 million followers channel. Meanwhile, D’Amelio just “played” TikTok in May 2019, while the TikTok brand was born in August 2018 after ByteDance acquired Musical.ly.
This is a great achievement for both D’Amelio and TikTok. However, it happened at the right time that Charli and her family were exploiting other social media channels besides TikTok, including podcasts, YouTube, book writing …
Content creators often open up additional social media accounts and break into traditional media after reaping success on a platform. It helps them expand their reach, engage with fans in more places, and ensure they survive if a platform closes. For example, YouTube authors will have difficulty when the algorithm changes, affecting some video genres.
Also, it’s a matter of money. TikTok recently paid authors but failed to satisfy them. Authors also don’t have the ability to sell products directly on the app. That means that TikTok stars only have two options, either to make promotional videos for brands or to find other monetization channels.
Undeniably TikTok has brought many things to D’Amelio. Her family members have “enlisted” to cover every front, from YouTube to music charts. D’Amelio’s parents also have their own TikTok, Instagram and Twitter accounts.
Now, last year, Charli had about 6 million followers on TikTok. Since then, both she and TikTok have recorded remarkable growth, but TikTok is entangled in a major political war, making the future of the application unstable.
Du Lam (According to The Verge)
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