The bright spots in the smartphone market

As global smartphone sales tumble, Motorola, Samsung and Apple become the rare bright spots on the bleak picture.

(Photo: Bloomberg)

Research firm Omdia has just released its report on the smartphone market in the second quarter. Specifically, global smartphone sales reached 293.7 million units, down 3.2% over the same period last year and down 4.6% compared to the first quarter. Samsung and Apple continued to be the two largest manufacturers with sales of 62.2 million units and 48.9 million units respectively, up 8.7% and 12.9% respectively.

According to Omdia, Motorola has taken advantage of LG’s withdrawal from the smartphone market. Its sales are nearly 20% higher than in the same period in 2021, rising to 8th place, behind Samsung, Apple and Chinese brands.

In fact, the decline in global smartphone sales is mainly due to Xiaomi, Oppo, OnePlus, Realme and Vivo. If you combine the smartphone sales of Oppo, OnePlus, Realme and Vivo – four brands under BBK Holding, BBK is the largest smartphone manufacturer today thanks to more than a few million units of Samsung.

Samsung is doing pretty well thanks to the Galaxy S22 Ultra. The company even canceled the launch of the Galaxy S22 FE to reserve components for Ultra. According to Jusy Hong, senior research director at Omdia, budget smartphones like the Galaxy A13 also play an important role in Samsung’s growth. The Korean electronics company did not face serious problems in the production and supply of components as in the second quarter of 2021.

iPhone sales in the second quarter grew 13% year-on-year in 2021. Huawei unexpectedly sold 14% more phones than a year ago, though Honor – the spin-off from Huawei – recorded strong growth. best: 125%.

Regarding the outlook for the second half of the year, Hong said that due to negative factors such as the slow growth of the global economy, inflation, and the strengthening of the dollar, the factory’s factory targets were adjusted. Most reduced purchases of key components due to concerns about weakening demand. Overall, full-year smartphone sales may be lower than forecast.

Du Lam (According to PhoneArena)


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