Technology

Thanks to the iPhone 12, Apple is winning unprecedentedly


Apple has set the highest quarterly sales record in history, the important part of this result comes from the iPhone 12 line. The rest is thanks to the Mac and services.

Apple has just released its financial statements for the first quarter of 2021 (ending on December 26, 2020). Accordingly, the total revenue reached $ 111.4 billion, an increase of 21% over the same period, and is also the quarter with the highest revenue since the company was born.

Apple registers revenue 1

Apple has just set the highest quarterly revenue record since its inception. Photo: Engadget.

“We are delighted that customers have responded warmly to the innovative, unprecedented line of products we have delivered during the historic holiday season,” said CEO Tim Cook.

In the past three months, the iPhone brought in Apple 65.6 billion USD, which is also an unprecedented high for its mobile sales, even higher than all quarterly sales of previous years.

Demand for 5G iPhone is a big driver for Chinese users. This was marked by a spike in sales in this region 21.3 billion USD, compare to 13.6 billion USD in the same quarter last year.

Other hardware products of Apple also had 2-digit growth. iPad brought on $ 8.44 billion in the company’s total revenue, up sharply from below 6 billion USD at this time last year.

Apple registers revenue of brother 2

The success of the iPhone 12 was the most important factor that helped Apple set the quarterly sales record. Photo: Engadget.

Apple’s category of Wearables, Home, and Accessories (formerly known as the “Other” category) hits 13 billion USD, Increased from 10 billion USD quarter of the same period. 30% growth comes from high demand for the Apple Watch, HomePod mini and AirPods models, including the just-launched AirPods Max.

The results of the Mac line of computers are not so impressive, but Apple still reaped $ 8.68 billion from this array, thanks in part to the arrival of machines running new M1 CPUs.

Meanwhile, Apple’s services segment, which is considered the part to stabilize its growth in times of hardware changes, also achieved positive results.

This department sales reached 15.8 billion USD. In the same period last year, the service was only brought to the company 12.7 USD. However, neither CEO Tim Cook nor CFO Luca Maestri details which services have had high growth over the past three months.

In addition to the highest quarterly revenue of all time, Apple also posted a 35% increase in quarterly earnings per share, reaching a 1.68 USD.

According to the Zing / Engadget

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