Technology

Google publicizes ad campaign to ‘take down’ Apple

The search giant is pressuring Apple to adopt a cross-platform messaging protocol. Google is kicking off a new advertising campaign, forcing Apple to adopt RCS (cross-platform messaging protocol) that includes the old SMS and MMS standards. Google has built a new website called “GetTheMessage”, which offers a series of arguments as to why Apple should […]

Technology

Google splits the advertising department, antitrust ‘circumvention’

Faced with the risk of being touched by the Department of Justice (DOJ) related to antitrust regulations, Google is proposing to separate its advertising technology business into a new company, under the parent company Alphabet. Although still under Alphabet’s management, the move to this business will make a significant change to digital advertising, where Google […]

Technology

Report Amazon, Google about fake customer reviews online

In addition to Amazon, Google, some other “big players” on the list of warnings about online review fraud include Coca-Cola, Mattel, Kellogg, Airbnb and Expedia. Illustration. (Source: gov.uk) On October 14, US regulators said they had warned hundreds of companies, from Amazon to Google, about faking customer reviews online to polish their reputation. Authorities have […]