According to market research firm Strategy Analytics, Samsung held 23.1% of the world smartphone market share in February, behind Samsung with 22.2% market share.
A store selling Samsung phones in Seoul, South Korea. (Source: Yonhap)
Samsung Electronics regained its position as the number one smartphone maker in the world in February, after being overtaken by Apple in January.
According to market research firm Strategy Analytics, Samsung accounting for 23.1% of world smartphone market share in February. Behind Samsung is Apple with 22.2% market share.
Xiaomi ranked third with 11.5% market share, followed by Vivo and Oppo with 10.6% and 8.5% market share.
With the sales of iPhone 12 models of “Bad Apple” increased sharply, the market share of Samsung and Apple is only about 1% difference.
Apple’s iPhone sales last month increased 74% year-on-year and up 35% year-on-year.
Samsung smartphone sales last month were 26% higher than the same period last year, even 12% higher than pre-COVID-19 levels.
Samsung usually launches new Galaxy S series in mid-February every year. However, the company rolled out new Galaxy S21 phones in January.
The move is supposed to gain market share with Huawei Group (China) as well as better compete with Apple’s iPhone 12 models released in October 2020.
In January, Apple took the first place in terms of market share with 25.4%, while Samsung had 15.6% market share.
According to the Vietnam +
Apple overtakes Samsung as the number 1 smartphone brand in the world
Thanks to the 5G-connected iPhone 12, the number of smartphones shipped in the fourth quarter of 2020 of Apple was a record high, making the company the number 1 mobile manufacturer in the world.