Robinhood, the market disruptor soon to be on the stock market

Posted on Jul 13, 2021, 5:00 PMUpdated on Jul 13, 2021, 5:35 PM

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It is the champion of small carriers in the United States. With its 18 million users, the Robinhood stock market application should soon make its debut on the American Nasdaq. By facilitating online brokerage, it has reconciled Americans with the stock market. Created in 2013 by Vlad Tenev, an American entrepreneur of Bulgarian origin, and Baiju Bhatt, American of Indian origin, its revolution consisted, in particular, in an offer of exchanges without commission.

The two founders in their thirties claim to want to democratize finance and make it accessible to all. They have captured a multitude of small carriers over the last five years, 50% of whom are new stock marketers and represent a diversity of populations never seen on the markets. With an average user age of 31, this is really the app for Millennials.

Robinhood’s success has grown to become phenomenal in times of health crisis. It brought together those who, confined, wanted to be entertained by playing on the stock market with the few dollars received from the American administration. A casino effect. The application allows small operations at little cost. Not very greedy, it benefits, in order to be remunerated, from the large number of operations carried out by its millions of users. Valued at the threshold of its IPO at 40 billion dollars, Robinhood presents itself as a real troublemaker in the world of markets.

The Story is a podcast of “Echoes” presented by Pierrick Fay. This episode was recorded in July 2021. Editor in chief: Clémence Lemaistre. Guest: Bastien Bouchaud (journalist with the “Echos” Markets service). Director: Willy Ganne. Music: Théo Boulenger. Graphic identity: Upian. Photo: REUTERS / Dado Ruvic. Sounds: CNBC, “Robin Hood” (1973).

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