Technology

Report Amazon, Google about fake customer reviews online


In addition to Amazon, Google, some other “big players” on the list of warnings about online review fraud include Coca-Cola, Mattel, Kellogg, Airbnb and Expedia.

Illustration. (Source: gov.uk)

On October 14, US regulators said they had warned hundreds of companies, from Amazon to Google, about faking customer reviews online to polish their reputation.

Authorities have noted the development of services that help companies improve their image online, including a service that fakes reviews or deletes negative comments about companies.

The US Federal Trade Commission (FTC) sent a letter to about 700 companies warning of possible fines of up to $43,792 for violating review rules.

In addition to Amazon, Google, some other “big players” on this warning list include Coca-Cola, toy maker Mattel, cereals Kellogg, company providing room rental app Airbnb and public companies. Expedia global travel technology.

The FTC statement said the dramatic rise of social media has blurred the line between authentic content and unverified information, thereby fueling scams.

The FTC currently targets large companies and advertisers. However, the FTC notes that just because a company has received a warning letter from the agency does not mean that the company is at fault.

Director of the US Consumer Protection Agency, Samuel Levine, said that fake reviews, unverified information and advertising forms deceive customers and negatively affect honest businesses. .

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