Technology

Realme grew impressively in 2020


According to Counterpoint, realme became the fastest company with sales of 50 million devices in October 2020 and also a rare major company with 2-digit growth (11%) in the second quarter of 2020, maintaining its ranked top 7 global smartphone brands.

Overcoming difficulties thanks to understanding young customers

2020 is considered a memorable year because realme has received a series of great awards as well as wide brand recognition worldwide, thanks to quality products and business milestones. This success shows that realme has been taking steady steps with the right direction in the smartphone industry.

Young factors such as the slogan “Dare to Leap”, with reasonable business strategies and products with stable configuration, trendy design, have created the harmony. with a young user group from a young brand.

“At realme, we go hand in hand with our philosophy, which is” dare to leapfrog “in terms of creativity, design as well as product value, things that young users can identify”, Sky Li – Realme CEO shared.

This business principle and the spirit of the brand have brought a solid position in growth, and have been actively received by realme – realfans customers globally.

Notable growth amid global impact

According to Counterpoint statistics, realme had an 11% increase in sales in the second quarter of 2020, the rare major company achieving double-digit growth in that period. At the same time, this smartphone brand over 2 years old has become an impressive smartphone brand in four consecutive quarters, by the end of the second quarter of 2020 and still maintains the top 7 position of global smartphone brands.

realme 7 is one of realme’s mid-range products

Realme’s big milestone in 2020 is to become the fastest-growing company with sales of 50 million devices in October 2020 (according to Counterpoint Research). Realme outperformed other brands by just 9 quarters to achieve this business achievement.

At the same time, realme became the top smartphone brand in Thailand, India, Cambodia and Egypt, as well as in market share in 12 countries based on research by Counterpoint Research and IDC.

The representative of this brand said that realme has had strong business results in the first half of the year and aims to achieve sales of 100 million phones in 3 years. The realme brand is present in more than 61 markets around the world.

Realme grew impressively in 2020

In the year 2020, realme has implemented the dual strategy “Smartphone + AIoT”. Despite competing in the challenging economic environment, realme is on track to be one of the first to launch more than 50 AIoT products in 2020 and try to hit more than 100 devices the next year.

According to realme representative, in the Indian market, realme has sold more than 1 million smart audio devices, occupying the 3rd position in the market share in the second quarter of 2020 for new brands.

Realme grew impressively in 2020
One of the brand’s AIoT products is the realme Buds Air Pro

This is a testament to the seriousness of the brand in its mission and strategy to bring young people “dare to leap” out of their limits. With the growth in 2020, realme has more motivation to make the leap in 2021 even faster and stronger, making its mark in the industry.

Many impressive international awards

A realme representative said: “The brand has a close relationship with young people aged 18-25, who have self-values ​​similar to the brand’s core values. Thanks to strong support from customers around the globe, realme has received 17 brand awards, 159 product awards and 5 top design awards in 2020.

Realme has won brand of the year awards in many countries, along with more than 160 awards for its products globally. One of realme’s top criteria is to focus on product development and refinement to suit the needs of customers. This is evidenced by the fact that realme has won more than 17 awards voted by young people in 3 different continents, showing realme is the priority choice of global youth ”.

Realme grew impressively in 2020
realme Buds Q is a design collaboration with famous designer Jose Levy

Realme’s achievements have also satisfied many customers and interested in design communities around the world. Although young, realme has won 5 design awards in the world, such as Good Design Award 2020, Red Dot Design Award for realme X2 Pro Master Edition designed by Naoto Fukasawa, Golden Pin Award and many other awards.

Realme’s products also bring a new wave of designs in the world. In 2020, realme’s design studio collaborated with top designers Naoto Fukasawa and Jose Levy, to produce realme products that stir the trend.

Realme grew impressively in 2020
realme 7 Pro is equipped with 65W SuperDart Charge fast charging technology, fully recharges 4,500mAh battery in 34 minutes

realme has pioneering inventions not only in design but also in technology, among them the 125W fast charging technology, opening up a new solution of fast charging. At the same time, realme is also the pioneer brand to introduce 5G technology in many markets at competitive prices. As prominent as the global launch event of realme 7 5G, the product is priced under $ 300.

The famous mobile device aggregator GSM Arena has rated realme as the most balanced mid-range mobile phone in 2020.

New Year’s Eve, realme has attractive incentives for customers: https://realmemobile.vn/realme-tet-doi-moi/

Doan Phong

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