Technology

Orders of agricultural products on Postmart and Seashell exchanges increased by 2 times during the Covid-19 epidemic


In the context of the epidemic affecting agricultural products to the harvest period, in addition to applying measures to prevent Covid-19, Vietnam Post and Viettel Post promote support for farmers to put agricultural products on sale on Postmart floors. , Seashell.

Continue to support Vietnamese agricultural products to escape the scene of sidewalk rescue

Following the program to support farmers to access digital technology, familiarize themselves with new business methods – selling through e-commerce platforms in Hai Duong, from May 10, Vietnam Post Corporation (Vietnam) Post) has launched a campaign to support farmers to consume seasonal agricultural products.

Hai Duong lychee, Quang Binh watermelon and Thai jackfruit in 13 provinces of the Mekong Delta are three agricultural products selected by Vietnam Post to be sold through its Postmart platform.

Quang Binh watermelon is one of the first three seasonal agricultural products selected by Vietnam Post to support consumption through Postmart in the latest campaign.

Talking to ICTnews, Mr. Phan Trong Le, Head of Brand Research and Development Department of Vietnam Post, said that the Covid-19 epidemic continues to be complicated. In response, Vietnam Post in general and Postmart in particular are deploying synchronously many solutions towards dual goals.

That is, both ensuring effective anti-epidemic and promoting activities to support farmers to bring agricultural products, especially seasonal agricultural products, to be sold on the Postmart floor to reduce congestion.

Along with the requirement that 100% of staff and employees comply with the 5K recommendation of the Ministry of Health, install and use the Bluezone close contact detection application, Vietnam Post regularly disinfects and sanitizes post offices and intersections. service, equipped with antiseptic water at customer service points…

“However, we still strengthen our support to put agricultural products on the floor. Not only that, the postal staff is also required to propagate to farmers to take measures to prevent epidemics for people and agricultural products, especially in epidemic-affected localities.Mr. Le said.

Similar to Vietnam Post, along with the reactivation of measures to prevent the Covid-19 epidemic, Viettel Post Joint Stock Corporation (Viettel Post) is supporting Soc Trang farmers to consume purple onion products over the years. Seashell floor.

Orders of agricultural products on Postmart and Seashell exchanges increased by 2 times during the Covid-19 epidemic
Up to now, the output of Soc Trang purple onion sold through Sea Shell has reached nearly 30 tons, with more than 12,000 orders.

According to Mr. Phuoc An – owner of purple onion producer in Vinh Chau town (Soc Trang), after the Covid-19 outbreak re-emerged, the family’s purple onion could not be exported, not only that, traders also forced the price. consumption is difficult.

The activity of guiding purple onion producers in Soc Trang to put their products on sale on the seashell floor of Viettel Post Soc Trang team has contributed to solving difficulties for farmers here.

Up to now, the output of Soc Trang purple onions sold through the Sea Shell floor has reached nearly 30 tons, with more than 12,000 orders. “The increase in revenue is only a small part, the sale on the e-commerce platform helps us have more output for the product”, Mr. Phuoc An shared.

Opportunity to promote farmers to familiarize themselves with the method of selling through the floor

The Covid-19 epidemic is a global disaster, but it is also considered a hundred-year push for digital transformation and digital economic development. However, a big challenge with the development of the digital economy in Vietnam is that digital skills and digital human resources have not met the requirements.

From the actual implementation of supporting farmers to put their products on sale on the e-commerce platform, postal enterprises Vietnam Post and Viettel Post have the same comment that most people mainly focus on production and are not familiar with the use of technology as well as have never been exposed to online sales.

However, businesses also believe that the Covid-19 epidemic is causing consumers to increase the frequency of using e-commerce and digital payments, so it is necessary to strongly promote so that farmers can quickly do business. familiar with the method of doing business through the e-commerce platform.

Statistics of Vietnam Post show that, in the period Covid-19 epidemic complicated situation, the number of orders through Postmart increased significantly. The reason is that the demand of people at home to shop through online channels has increased sharply.

Particularly in the period since the fourth outbreak in Vietnam, the number of orders reached an average of 1,000 orders per day, 2.5 times higher than in the previous period. The items most ordered by consumers are regional specialties, OCOP products.

With Viettel Post, the number of orders on the Seashell floor has increased nearly 2 times during the outbreak of the Covid-19 epidemic, especially for specialty agricultural products.

“According to our survey, due to the limited travel between provinces, consumers tend to want to buy products with strong homeland and regional specialties. In addition, the Covid-19 epidemic also caused agricultural products to be brought back to true value and true quality, so it was easier for consumers to make purchasing decisions.”Viettel Post’s representative commented.

Orders of agricultural products on Postmart and Seashell exchanges increased by 2 times during the Covid-19 epidemic
Orders of agricultural products on Postmart and Seashell floors increased about 2 times because of the Covid-19 epidemic

From the experience gained from the support round of Hai Duong farmers in March, both Vietnam Post and Viettel Post said that, in order to raise awareness and skills about digital transformation for farmers, propaganda activities, Instruction should be carried out in a “hands-on” manner.

For that reason, Viettel Post plans in each locality to organize human resource groups down to farms, gardeners, cooperatives, etc. to directly guide people on how to create accounts, livestream, and write content. introduce products and operate a booth on the Seashell floor.

Vietnam Post and Postmart floor have trained so that post office staff and commune cultural post offices can guide farmers in the area on the stages of online sales, how to register and sell. goods on Postmart floor…

“It still takes time for farmers to become familiar with and familiar with new business methods. Therefore, the instruction for people is not only limited to a short time, but will continue to be expanded into training sessions for the sales force of the Provincial Post Office, a number of agencies and coordinating organizations. and specific business households”, a representative of Vietnam Post shared more.

Van Anh

Postmart floor opens a campaign to support farmers to consume seasonal agricultural products

Postmart floor opens a campaign to support farmers to consume seasonal agricultural products

Hai Duong lychee, Quang Binh watermelon and Thai jackfruit of the Mekong Delta provinces are the first three seasonal agricultural products selected by Vietnam Post to support farmers to consume through the Postmart e-commerce platform.

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