Netflix in theaters: the big fear

SURVEY – In Paris and Lyon, the Cinémathèque française and the Institut Lumière organized a retrospective of films from the American platform. A program perceived as a formidable communication operation and little appreciated by professionals of the seventh art.

Monday, December 13, on the occasion of the screening of the comedy Don’t Look Up by Adam McKay with Leonardo DiCaprio and Jennifer Lawrence, Netflix has repainted the French Cinémathèque in its own colors. In front of 51 rue de Bercy, in the east of Paris, men dressed all in black, badged “All Access Netflix”, filter the guests before making them advance on the red carpet flanked every two meters by the name of the American brand. . Inside, spectators are greeted by film clips broadcast repeatedly on the home screen, again with the omnipresent “N” carmine logo. Upstairs, in the prestigious Henri Langlois room, the name of the American giant is displayed in three places on the big screen.

“This evening concludes our Netflix retrospective, a major patron who helps us finance the restoration of Napoleon by Abel Gance, a version never seen since 1927 ”, explains to the microphone Jean-François Rauger, in charge of the programming which replaces its director Frédéric Bonnaud …

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