After Facebook’s war with the media and the Australian government, many countries have voiced their willingness to impose rules to ensure the interests of publishers.
The fact that the social networking giant (MXH) blocked the media in Australia has sparked a long-smoldering war. But is Facebook’s recent compromise with Prime Minister Scott Morrison’s administration enough to quell the troubles the social network is facing?
Facebook and the Australian government “truce”
After the Australian government makes amendments to the Mandatory Digital Platforms and Information Communication Act, Facebook will lift the ban on its platform.
Australia’s changes to the bill could give tech giants more flexibility. This new bill must consider whether digital platforms have reached a trade deal with the media to make a significant contribution to the journalism industry?
The bill also stipulates that, when a platform and a media company reach a commercial agreement, “arbitration” will be the final legal means, but must go through a two-month mediation.
Google compromises, Microsoft joins the game
As another digital giant that would be affected by the bill, each threatened to cancel its services in Australia, but Google eventually chose to partner with the country’s largest news conglomerate. According to ABC, the total amount of the agreement between Google and Murdoch exceeds 60 million USD.
Microsoft, also a digital giant, joined the dispute, but unlike the responses of Facebook and Google, Microsoft called for the creation of an “Australian model”, which allows the digital giants to pay money for news content.
Specifically, Microsoft will cooperate with organizations in the media industry such as the Council of European Publishers to advocate for this policy. The publishers of Microsoft and Europe consider the revised EU copyright rules in 2019 not enough.
“A rare move,” said German National Television, there was an unwritten harmony between American tech giants like Microsoft, Google, Facebook and Amazon and there was very little confrontation. public. Microsoft has its own plans for this move. That should help enhance Microsoft’s image.
The Council of European Publishers said it welcomed Microsoft’s recognition of the value of the news. On the other hand, analysts believe that Microsoft can launch related new products to compete with Google and Facebook. This is also a successful advertisement.
Multinational support for publishers to negotiate with technology companies
Earlier, members of both parties in Congress planned to roll out a bill in the coming weeks, to make it easier for relatively small news organizations to negotiate with major tech platforms. The National Assembly’s antitrust group will make a series of related proposals, including the above.
This is also the topic that has received the attention of EU officials since 2019 and two new draft laws have been introduced in 2020.
Also during the war with Facebook, Australia conducted online talks with India, Canada, the UK and France on the issue of payment for news on digital platforms to find a common direction.
Responding to the call of Prime Minister Scott Morrison, these countries have made certain moves to show support for the request to pay news fees to the media in general, and Australia in particular.
“We want newspapers to have a chance to disseminate their content online. But we also want the global tech giants to pay for the use of the press, based on fairer and fairer competition terms, ”said the trade organization’s CEO Thomas Mattsson. National television station SVT (Sweden) confirmed.
Swedish Ministry of Justice legal expert Patrik Sundsberg told SVT that the goal of the newly enacted law is to regulate the relationships between media companies and technology companies, while strengthening the status of the publish by giving them exclusive rights to the publication.
This is also the view of the Danish Minister of Culture, because non-compliance and the loss of quality news content will turn Facebook into a collection of “conspiracy and ignorance”. “We have chosen to go beyond what the EU asks for, by giving Danish media companies the opportunity to negotiate with the technology giants,” said Ms. Mogensen.
Both Swedish and Danish proposals came after the war from Facebook with Australia. Earlier, Facebook’s top manager in Scandinavia, Martin Ruby, called the proposal “unfair”, claiming that Facebook also creates value for the media. However, as of now, only 4% of Facebook content is news.
“The Australian regime has attracted the attention of regulators around the world”. These organizations are also looking to assist publishers in negotiations with Google and Facebook, the Financial Times said. But large technology corporations can easily overcome these regulations, so there must be specific regulations or tougher moves.
According to the latest information, not only have to admit mistakes after the recent incident in Australia, Facebook also expressed its commitment to spend at least $ 1 billion on the news industry in the next three years. In contrast, with the recent licensing agreement between Google and the French publishers, the amount the company has to pay is much lower than the settlement agreement with the Australian media.
Australia passed laws forcing Facebook and Google to pay for the press
The Australian Parliament on February 25 passed a new bill designed to force major tech firms like Google and Facebook to pay publishers for news.