Technology

Millions of farmers learn how to do business on the e-commerce platform


According to the plan of the Ministry of Information and Communications (TT&TT), in 2022, 100% of agricultural production households listed on the e-commerce platform will be trained in digital skills and business skills on the Internet. e-commerce platforms.

The Ministry of Information and Communications has just approved the Plan to support agricultural production households on the e-commerce floor, promoting the development of the agricultural and rural digital economy in 2022.

The plan of the Ministry of Information and Communications sets many high goals, contributing to promoting the development of the agricultural and rural digital economy in localities across the country such as: 100% of agricultural production households meeting the criteria of the Plan are posted on E-commerce floor Postmart.vn (of Vietnam Post Corporation) and Voso.vn (of Viettel Post Corporation); 100% of OCOP products that meet the 3-star criteria of the provinces and centrally-run cities are listed on the e-commerce floor; 100% of agricultural production households on the e-commerce floor are trained in digital skills and business skills on the e-commerce floor.

Agricultural production households will be trained and guided in necessary skills to sell and promote products on digital platforms. Photo: BM

Along with that, it will support agricultural production households to promote the consumption of agricultural products on e-commerce floors; promote, introduce products, expand domestic and international markets; Choosing to put on the e-commerce floor products, raw materials, input materials, tools for agricultural production with reputable brands, good quality, reasonable prices to introduce and supply to agricultural production households.

In addition, agricultural production households will be provided with useful information such as agricultural product market information, demand forecast and agricultural production capacity, weather information, crops, fertilizers, varieties… through the platforms. E-commerce and digital platforms.

The Ministry of Information and Communications has also clearly stated important groups of tasks to be implemented in 2022. First of all, digitizing agricultural production households’ data, building a nationwide list of agricultural production households, identifying products and selling information on the platform. e-commerce platform. Agricultural production households will be trained and instructed on how to create an account, post products for sale on the e-commerce floor, along with the necessary skills to sell and promote products on the digital platform.

Next is organizing transactions on the e-commerce floor; marketing, advertising and retailing agricultural products through domestic and international e-commerce floors through trade promotion programs.

At the same time, will build the habit of operating on the e-commerce platform; organization of communication work; provide information to serve production and business activities for agricultural production households…

In order to realize the set goals, the Ministry of Information and Communications clearly identifies the need for close and effective coordination among relevant ministries and branches (especially the Ministry of Industry and Trade, the Ministry of Agriculture and Rural Development, and the Ministry of Agriculture and Rural Development). villages, local departments and branches) and e-commerce floors in guiding and supporting agricultural production households, individual business households, cooperatives, cooperative groups, and small traders.

Notably, e-commerce floors must ensure resources, technical infrastructure, and technology infrastructure to meet the operating capacity of the e-commerce floor to serve agricultural production households participating in transactions on the e-commerce floor; Training and guiding agricultural production households on digital skills and how to use smart mobile devices during transactions on the e-commerce floor; Ensure the supply of branded raw materials and inputs and have preferential policies for agricultural production households to serve production and business activities…

It is known that on July 21, 2021, the Ministry of Information and Communications issued Decision No. 1034 approving the plan to put agricultural production households on the e-commerce floor, promoting the development of the digital economy in agriculture and rural areas.

On August 11, 2021, the Ministry of Information and Communications held a conference to disseminate and guide the implementation of the Program to support agricultural production households on the e-commerce floor.

After more than 4 months of implementing Decision No. 1034 (from July to November 2021), more than 4 million agricultural production households have been listed on the e-commerce floor; more than 49 thousand agricultural products are listed on the exchanges; more than 67.5 thousand transactions are made on these exchanges.

According to the latest data updated on the web portal 1034 of the Ministry of Information and Communications, by February 2022, there were more than 5.2 million agricultural production households on the e-commerce floor, more than 5.7 million agricultural production households were trained. digital skills; More than 65,000 products were posted on the e-commerce floor with nearly 79,000 transactions on the e-commerce floor.

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