In Orléans (Loiret), for Cyril Lejemble, craftsman, this is the last chance operation. With confinement, impossible to sell its products. But a supermarket reached out to him. “When I saw that the store manager was opening his doors to small traders, to small local artisans who could not sell in the markets, or open their shop, I welcomed this approach.“, he confides.
It thus benefits from a 20 m2 sales area, free of charge, at the entrance to the supermarket. Each trader signs up for two to three days. The manager personally took this initiative, approved by the brand. “It gives a different image of mass distribution“, slip Mikaël Marinier. The approach is already attracting small traders far beyond the city center of Orleans. Other brands are committed to following this example, such as Carrefour, Monoprix, Intermarché and Auchan.
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