K-pop group BTS ignites Seoul Stock Exchange

Posted on Oct 16, 2020 at 3:41 p.m.

To establish itself at the top of all the hits parades on the planet, the South Korean K-Pop group BTS has deployed an original digital ecosystem where it orchestrates a permanent interaction with its tens of millions of fans around the world. Every day, the seven singers of the formation feed their groupies with video content on their YouTube channel, their Instagram accounts or their Weverse smartphone app. A hit of the blues, a new song, a private concert. Everything is online. And quite naturally, the artists mobilized these media, this Thursday, to broadcast live the IPO of the shares of Big Hit Entertainment, the label that has produced them since 2013.

Fans and small shareholders were able to follow the soaring of the title throughout the day. Listed for 135,000 won ($ 115) each, the Big Hit share traded at 270,000 won ($ 227) as soon as the market opened to end the day at 258,000 won.

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