Technology

Is there any other door for HTC after 4 years of absence from the market?


Suddenly returning with a Metaverse smartphone, it seems that HTC is trying to regain the pioneering title of the past.

Before names like Oppo, Realme, Techno Pova… and a bunch of other Chinese brands flooded the market, HTC was once a dominant extreme in the tech world.

Since launching the brand in Taiwan, HTC has been a mobile phone associated with many “leading” elements, from the first phone with built-in wifi, to the first smartphone with integrated metaverse technology.

Until 2013, HTC really made a turning point with the HTC One series including One M7, One M8 and One M9. All have a beautiful design, high practicality with powerful configuration, outstanding camera as well as an impressive BoomSound dual speaker system at the time.

However, just a few years later, HTC had a steady decline with unimpressive products and sky-high prices. Meanwhile, a lot of phone brands from the mainland have emerged with high-profile products at significantly cheaper prices. Some time later, HTC officially “fallen off the horse” and almost disappeared from the technology race.

Continue to be the leader with HTC Desire 22 Pro

At the end of June, HTC marked its return by continuing the Desire series with the HTC Desire 22 Pro. In particular, this is the first smartphone of the company, or the whole world, to be integrated with metaverse technology.

HTC Desire 22 Pro has an unimpressive design, with average configuration parameters, with a cheap Snapdragon 695 chip. Most likely, Desire 22 Pro is just a product for the metaverse platform, by combining with Vive Flow glasses developed by HTC in the last few years.

Users can access the virtual universe through the Viverse application using the Vive Flow glasses, along with countless metaverse utilities, developed by HTC itself.

According to T3’s technology expert, HTC taking advantage of “the former” to raise the level of “the latter” is an unfeasible strategy. However, this may also be the right strategy of HTC when not focusing too much on the current oversaturated phone market, but HTC focusing on the metaverse – the inevitable trend of the future.

So can HTC come back? The answer may be yes, but in a different way, because HTC seems to have given the phone business a “rest”. In the future, it is likely that HTC will no longer be known as a global flagship phone manufacturer. Instead, it is a company that provides a “bridge” of people to the metaverse virtual universe with products belonging to its Viverse ecosystem.

Thai Hoang

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