B2B sharing is on the rise. This phenomenon consists in sharing resources between companies.
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The B2B sharing revolution, or inter-company sharing, is becoming increasingly important. By sharing resources of all kinds, pioneer companies in all sectors aim to generate economic value and accelerate social and ecological transition in the territories. In The B2B Sharing Revolution, Navi Radjou, researcher and adviser in innovations, has just carried out work on the subject for the Terra Nova think tank.
Just as individuals share underused assets like cars or apartments, “companies are now taking advantage of the platforms and communities that are emerging to pool and share their resources. There are more resources that lend themselves to this sharing “, he explains. And Navi Radjou to cite an example: “En Moselle, a collective structure enables its member companies to share and enhance waste, like an integrated ecosystem. They use people in difficulty to recycle and thus create more economic, social and ecological value for the Lorraine region.. “
According to the consulting firm PwC, “sharing between individuals represents a market of 335 billion dollars (nearly 300 billion euros) in 2025. However, it should be noted that the volume of transactions between companies represents between 5 and 10 times more than the market for transactions between individuals “, underlines Navi Radjou. “The idea is to know how to make more growth by making better use of existing resources. B2B sharing is part of this spirit of doing better with less. That is to say simultaneously creating more economic, social and ecological by optimizing the use of resources. “
According to the researcher, the health crisis has contributed to the development of this phenomenon. “In 2020, we saw an explosion of initiatives in the territories, the B2B sharing ecosystems that have been put in place. A concrete example in Occitania, which has an important industrial fabric: ten industrial federations have joined forces with the regions to set up ‘Gateway Industries’ which allowed industrial companies that were down in activity to be able to temporarily lend their labor to other companies, thus preserving jobs and skills in the territories. “