The paper is finished. After 70 years of existence, Ikea will cease the publication of its paper catalog, distributed each year to tens of millions of copies around the world, announced Monday, December 7 the main holding company of the Swedish furniture giant. “Consumer behavior has changed and fewer people read the Ikea catalog than a few years ago. Inter Ikea Systems, Ikea’s global franchisor, has therefore made the moving but rational decision to respectfully end their career. from the Ikea catalog “, wrote the company in a press release.
The catalog dated 2021 but distributed since summer 2020 “will be the last to be distributed”Inter Ikea spokesperson Jakob Holmström told AFP.
Launched in Sweden in 1951 by Ikea founder Ingvar Kamprad, the catalog, one of the most printed documents in the world, reached its record circulation in 2016, with 200 million copies in nearly 50 countries and 32 languages.
The last catalog was printed at 40 million copies, said Mr. Holmström.