In 2021, Apple gave a record amount of money to app developers on its App Store marketplace.
The company says it has now paid out more than $260 billion to app developers since the App Store launched in 2008, compared with $200 billion by the end of 2020. That alone. By 2021, Apple has spent at least $60 billion for app developers on the App Store.
|App Store developer revenue in 2021 is $60 billion. (Photo: Bloomberg)|
This is much larger than payments reported in previous years.
Specifically, in the period from 2008 to the end of 2019, Apple paid a total of $ 155 billion to application developers. In 2018, this figure was about 120 billion USD. This means that payments to App Store developers increased by $35 billion from 2018 to 2019, then increased by $45 billion from 2019 to 2020.
However, the numbers Apple shares do not help to clearly assess the overall business situation on the App Store because the percentages paid for each individual application are different.
Lately year, Apple adjusted its commission structure to reduce app developer revenue amid increased scrutiny of App Store business by the regulator. The largest company by market capitalization also faces antitrust complaints and lawsuits, including an ongoing case with Epic Games.
In November 2020, Apple announced the Small Business Program, which offers a 15% reduction in commissions on eligible apps (estimated at $1 million annually). In 2021, the company also reduces commissions for some apps by news publishers in the Apple News Partner Program. The company doesn’t say how many developers and publishers are actually taking advantage of these opportunities at the moment, only knowing that “the vast majority” of apps are eligible for the small business discount.
In another record, Apple said App Store customers spent “greater than ever” between Christmas Eve and New Year’s Eve 2021, hitting double-digit growth compared to the previous record. with the previous year.
The company did not give specific numbers, only noting that users spent $1.8 billion on digital goods and services during this time period in 2020, of which the majority was on games. play game.
In 2021, Apple has seen more and more app developers protesting about App Store fraud, even forming the subject of a congressional hearing, as well as current challenges with App Review process. The company also allowed links to third-party payment options under the Epic Games lawsuit, but those requests were withdrawn at the last minute as Apple filed an appeal.
Apple has eased controls on the App Store in some markets such as Japan and South Korea, where authorities have required the US-based company to allow links to external websites as well as restricting measures. commission rate.
In addition to releasing the numbers, the company also released updates to other business services, including Apple Arcade (game service), Apple Fitness+ (workout service), Apple Music (music service) music), Apple TV+, Apple News (news service), Apple Podcasts (audio streaming service), Apple Books (book service), Apple Pay (payment service), Apple Maps (copy service) map) and iCloud+.
Arcade now has more than 200 games, Apple Music contains more than 90 million songs in lossless audio format, Apple TV has won over 190 awards, Apple Fitness has over 2,000 workout content, while Apple News remains at number one wherever it appears. Apple Pay has appeared in nearly 60 countries and territories, while Apple Wallet (e-wallet) recorded 30 million NFC tickets were used in 2021.
Vinh Ngo (According to TechCrunch)
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