Facebook’s decision to ban Australian users from viewing and sharing news affected users globally.
|Facebook Vietnam users are not allowed to share news from Australian newspapers. Screenshots|
On February 18, Facebook decided to ban Australian publishers and users from sharing or viewing domestic and international news, in protest against the new Media Bargaining media bill, forcing electronic platforms to pay for news. .
Facebook’s move shocked the world. Australian Communications Minister Paul Fletcher said that in doing so, the US social network sent a strong message of its credibility. “They are saying that on our platform there will be no information from organizations that are recruiting journalists and have a policy of censorship and verifying the facts. They are saying that any information contained on our website does not come from trustworthy sources.
Meanwhile, Facebook says it has only one option: comply with a bill Facebook says “ignore the fact” about the relationship between Facebook and its publishers, or simply block all content.
That affects not only Australian users, but also global users.
What if I want to read or share news from Australia?
You absolutely can directly access to Australian news websites to read the content. You just can’t see it on Facebook anymore or share it on your timeline to discuss with friends. You are still sent the link via Messenger or WhatsApp messages.
How if I want to read or share international news?
If you live outside of Australia, you can still share international news, except for news from Australian sources. Australian users won’t see the news you share.
How does Facebook do that?
Australian users cannot share links from all newspapers and news sites, while international users are prohibited from sharing links to Australian press publications. Facebook uses machine learning and artificial intelligence to censor from the very first level. Facebook’s change is aimed at specific URLs, not asking for content interference to see if the rules are followed. Hence, blocking these links doesn’t seem like a big deal to social media.
Why is Facebook banning Australian users from sharing news?
Australia is considering bills to force digital companies like Facebook and Google to pay for news appearing on their platforms. The bill comes after the Australian Competition and Consumption Commission (ACCC) concludes that Facebook and Google are dominating the digital advertising market here. Therefore, the government felt that reforms and commitments were needed to resolve the issue of bargaining power between platforms and publishers, leading to the development of the voluntary code.
In April 2020, as development of the voluntary code did not progress, it was upgraded to a mandatory code with a commitment to supporting the sustainability of the Australian media market. This means platforms pay publishers for their content. Facebook disagrees, claiming that news content accounts for less than 4% of the content users see on the platform. In contrast, Facebook also contributes more than 5 billion views to local publishers, estimated at hundreds of millions of dollars.
Google is also a target audience in the bill. Previously, the company threatened to shut down its search service in Australia but ended up shaking hands and signing deals with major local publishers. Their content will appear on a new product called Google’s News Showcase. In 2020, Google also pledges to spend $ 1 billion over 3 years on news.
However, Facebook argues they are not like Google and the two have fundamentally different relationships with news. According to Facebook’s point of view, Google Search is closely tied to news, publishers also do not volunteer for content. Meanwhile, many publishers voluntarily choose to post news on Facebook because it allows them to sell more subscribers, increase readership and increase advertising revenue.
Facebook said it was preparing to launch rival Google News Showcase in Australia, increasing its investment significantly in local publishers. However, they only do so when there are proper regulations.
Du Lam (According to News.com.au)
Facebook was threatened with a boycott after the decision shocked the world
Facebook’s decision to ban Australian users from viewing and sharing news has caused global shock.