Hollywood: new logos for studios

Warner Bros, MGM or 20th Century Fox… all have changed their emblems. To discover very quickly in the dining room.

Finally returning to the cinema will be the opportunity to discover on the big screen the avalanche of new logos of Hollywood studios. Most of them will be 100 years old in the years to come and wanted to mark this historic milestone.

From May 19, Warner Bros. opens the ball with Tom & jerry. The famous shield with the WB monogram, a symbol of the studio since 1923, will spring up just before the start of the film. In a more modern blue on a white background, with the brand name below and no longer in the symbol, it has been flattened and simplified. This is the most important graphic redesign since 1984. The idea of ​​the New York designer Emily Oberman for the Bugs Bunny studio created in 1923 is to have a logo that is easy to adapt to a wide variety of content, to any type. scale and on digital platforms.

At Disney, the magical light that makes Sleeping Beauty’s castle appear from top to bottom with a light trail has not changed and still adapts to the pace and mood.

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