This is one of the activities being carried out by the Department of Information & Communications (TT&TT) of Hanoi to digitally transform and attract more tourists for the capital’s tourism industry.
According to the latest assessment of the World Tourism Organization (UNWTO), thanks to the vaccination activity of Covid-19, the world tourism industry will have a slow recovery at the beginning of the year and gain growth momentum in the second half of 2021. .
The UNWTO also assessed that domestic tourism is still the main trend this year, accounting for 90% of the number of tourists. In the context of a pandemic, people tend to travel close to their habitat, to destinations close to nature (60%) and in small groups or families. International tourism activities will likely be reopened from the end of the third quarter of 2021.
| Ms. Dang Huong Giang – Director of the Hanoi Department of Tourism shared about the capital’s tourism development. Photo: Trong Dat |
According to the General Department of Tourism, domestic tourism will remain a key factor this year. With the government’s good translation control, the Booking.com site also states that 71% of Vietnamese are ready to travel. These are good signs for Vietnam’s tourism industry.
In Hanoi city, the epidemic situation has changed positively and is basically under control. From 0:00 on March 23, the City People’s Committee has allowed the opening of various types of business and services such as bars, karaoke, discotheques, creating favorable conditions for the recovery of tourism and service activities.
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| The signing ceremony of the Joint Program on improving the efficiency of information, propaganda, promotion and application of information technology in tourism activities of the Capital. Photo: Trong Dat |
In this context, the Department of Tourism and the Department of Information and Communications of Hanoi agreed to sign a coordination program on improving the efficiency of information, propaganda, promotion and application of information technology in tourism activities of the Capital paragraphs 2021-2025.
The coordination program aims at the goal of cooperation between the two Departments in improving the efficiency of information, propaganda and advertising for tourism activities and events in Hanoi. Through the coordination mechanism, the two organizations want to renew the way and content of information and communication to transform digitally in the tourism industry.
According to Ms. Dang Huong Giang – Director of the Hanoi Department of Tourism, the tourism industry has contributed 12.54% of the GDP of Hanoi in 2019. However, this number has dropped to only 3.54% of GDP in year 2020.
To solve the above situation, in addition to digital transformation and IT application, the Department of Tourism will organize many activities to stimulate demand and propagate to promote the city’s tourism industry.
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| Currently, 25 free WiFi hotspots have been deployed in popular tourist spots in Hanoi. |
Ms. Giang said that businesses in the tourism industry are now ready for the digital transformation. Digital transformation is the application of digital technologies to digitize, thereby helping businesses save more costs and provide more perfect services for tourists.
The city is very supportive of digital transformation and building a green, clean, friendly, safe, attractive tourist environment that brings unforgettable experiences to keep visitors.
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| Director of Department of Information and Communications – Hanoi Nguyen Thanh Liem. Photo: Trong Dat |
According to Mr. Nguyen Thanh Liem – Director of the Hanoi Department of Information and Communications, in the face of the importance of the capital’s tourism industry, the Hanoi Department of Information and Communications has proposed to the Hanoi Department of Tourism to assume part of the responsibility of propaganda and advertising City image. The Hanoi Department of Information and Communications will also assist the Hanoi Department of Tourism in converting the number of tourism activities.
Currently, Hanoi has organized the installation of 25 free WiFi hotspots in the form of socialization. Accordingly, people coming to famous tourist spots in the capital will be able to use free WiFi. It is expected that Hanoi will add 9 more free WiFi hotspots in 2021.
These efforts are made to give tourists the best experience when traveling in the capital area, said Director of the Hanoi Department of Information and Communications Nguyen Thanh Liem.
Trong Dat
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