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French of the world. Ireland, a plan B after Brexit?


A Google building in Dublin (Ireland), January 22, 2021 (ARTUR WIDAK / NURPHOTO / AFP)

They were 200,000 to 300,000 French in London before the pandemic. How many will they be in a year? One thing is certain, testifies Franck Brunet, we will find a good part of it in the Republic of Ireland, where the corporate culture is the same as in the United Kingdom:

We are in Anglo-Saxon law, it is a very similar architecture. It is very easy to switch from one system to another. It is therefore as easy to set up a business in Dublin as in London.

Franck Brunet

Françaix mainly supports French-speaking business leaders in their development strategy, more than 1,700 to date. It now employs 12 people in four offices and recognizes that requests were extremely popular at the end of 2020:

“It was all done at the last moment, over the holidays! Some people still thought the UK was not going to leave Europe, but it was done anyway.”

People wear the mask in Dublin, Ireland on December 23, 2020.
People wear the mask in Dublin, Ireland on December 23, 2020 (ARTUR WIDAK / NURPHOTO / AFP)

The banks also forced the hand of their customers to move a little: “They were sending a letter saying: ‘make your arrangements because with Brexit we are going to limit or close your account’. So there was a shift in relation to that. “

This massive influx of new businesses is blessed bread for Ireland, which was not asking for so much: it was already full employment there before the crisis. Reason for that, a lower corporate tax rate of more than half compared to France.

Franck Brunet in Ireland: "Everything was done at the last moment, during the end of the year celebrations! "& nbsp;
Franck Brunet in Ireland: “Everything was done at the last moment, during the end of the year celebrations!” (Company France Ireland)

Newcomers are mostly startups driven by the ‘all digital’ wave: “It’s mainly e-business, testifies Franck Brunet, all distance selling activities for dematerialized products or services. “

Google, Facebook, Apple… The digital giants did not wait for Brexit to set up their European headquarters in Dublin more than 10 years ago and take advantage of these favorable conditions that we often blame the Ireland to be a tax haven. False! answers Franck Brunet:

Here, they don’t like letterbox companies at all. They push to have an establishment and a domiciliation. You don’t have to have a physical office to create a company, but they absolutely want an activity. For example, they use the VAT number request stage to sort out real and false entrepreneurs.

Franck Brunet

A crowded Grafton street in Dublin city center, Ireland on December 20, 2020.
A crowded Grafton street in downtown Dublin, Ireland on December 20, 2020 (ARTUR WIDAK / NURPHOTO / AFP)

Now the only English-speaking, multicultural capital of the EU, Dublin is counting on its status as the European heart of tech to attract new entrants: the latest GAFA, Amazon, has just established itself in Dublin, creating a network of 8 000 jobs, again, to bypass the administrative hassles linked to Brexit.

France could also move closer to Ireland, once the Covid-19 pandemic has passed, and in a context of restricted travel outside Europe. New direct maritime links between France and Ireland, for example, are in the pipeline.

Write to him: [email protected]

Passers-by in Dublin, Ireland, February 23, 2021.
Passers-by in Dublin, Ireland, February 23, 2021 (ARTUR WIDAK / NURPHOTO / AFP)

His company France Ireland

Find this column on the website and the app “La Tribune Bordeaux”, all the economic news of companies and territories in Bordeaux and throughout New Aquitaine

Find this column on the website, the app and in the French international mobility magazine abroad.fr

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