In the hands of Santa Claus, a dinette of Rhône-Alpes, a story box of Pays Basque, or a Breton plush: a handful of toy makers are trying to relocate. Near Bayonne (Pyrénées-Atlantiques), this is the case with a factory dedicated to the electronics of a storyteller for 3-8 year olds. Bute “made in France “has a cost, 5 at 10% more expensive. So, in order not to increase its prices, the company relies on an army of machines:production requires only 20 employees compared to 40 in China.
Alone 14% games and toys sold in France are French; lhe health crisis is reshuffling the cards. A cardboard specialist in the Drôme manufactures his board games, and his customers come from Europe or Asia. Some want to show “made in France “, but others have to counter sharp cost increases during the crisis, and transport which is very late.
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