Entertainment

Don’t Look Up pulverizes Netflix audience figures


Adam McKay’s satire slips less than two weeks after its release in the platform’s top 3 most viewed films ahead The irishman of Scorsese and continues to gain spectators.

Adam McKay’s satire on humanity’s passivity and disbelief in the face of a scientifically proven end of the world Don’t Look Up: Cosmic Denial provokes heated debate among critics and on social media, but it’s not just a storm in a glass of water. The black comedy that unites Leonardo DiCaprio, Jennifer Lawrence and Meryl Streep as a Trumpist tenant of the White House shatters view records on Netflix.

The platform which distills its audience figures drop by drop and by regularly changing the measurement scale announces a gross figure of 263 million hours viewed in eleven days of posting. This automatically places Don’t Look Up on the third step of the podium for most viewed Netflix original feature films. In first place is the action comedy Red Notice (364 million hours watched) and the 2017 alien invasion movie Bird Box with Sandra Bullock (282 million hours). Adam McKay therefore does better than Martin Scorsese and his The irishman of three hours which is the only auteur film to appear in the top 10 squatted by blockbusters (Extraction, Six Underground).

Ascending curve

Unlike the traditional box office or TV audiences, Netflix never gives a specific number of admissions or viewers. Its press releases are always taken with a grain of salt and skepticism by producers and specialist journalists who deplore this general lack of transparency among platforms from Amazon Prime Video to Disney +, including Apple TV + and HBO Max. Concretely impossible to know how many subscribers watched from start to finish Don’t Look Up or how many left after a few minutes.

Still, the curve of Adam McKay’s film, inspired by inaction around global warming, which depicts the earth under the threat of a killer asteroid, is to make the competitors who are struggling in the theater turn pale (West Side Story, Matrix Resurrections). Don’t Look Up had more hours viewed in second (152 million hours viewed) than in the first week (111 million hours viewed). That is to say an increase of 37% between the first and the second week of “operation”. Which suggests a strong potential. Traditionally in cinemas, this passage is always marked by a decrease.

Don’t Look Up will undoubtedly be able to count on the price season to stay in the conversations. It has had its fill of Golden Globe and Critics Choice Award nominations.

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