Digital transformation is the ‘springboard’ to restore the operation of Vietnam’s tourism industry

Emphasizing that cooperation is very important for the digital transformation of the tourism industry, a representative of the Vietnam National Administration of Tourism said that, in addition to the orientation and foundation building of state agencies, the cooperation of businesses is needed. travel destinations.

Vietnam tourism “wobbles” because of the impact of the Covid-19 epidemic

Discussing at the morning session on the topic “Digital technology enterprises help industries and fields to recover and develop at the 3rd National Forum for the Development of Vietnam’s Digital Technology Enterprises on December 11, Mr. Nguyen Le Phuc , Deputy Director of the General Department of Tourism, Ministry of Culture, Sports and Tourism shared about the digital transformation of the tourism industry in the context of the Covid-19 epidemic.

The Deputy Director of the General Department of Tourism said that tourism is a spearhead economic industry, developing like a “storm” along with the industrial revolution 4.0 with technologies such as Blockchain, artificial intelligence (AI). ).

Mr. Nguyen Le Phuc, Deputy General Director of Vietnam National Administration of Tourism shared about the situation and orientation of digital transformation of the tourism sector (Photo: Le Anh Dung)

In the context of the epidemic, tourism has been severely affected. According to a report of the world tourism organization in 2020, due to the impact of the Covid-19 epidemic, the total number of international tourists decreased by 390 million, down 73% compared to 2019, an estimated loss of 2.4 trillion. USD. “In the face of such a world situation, Vietnam’s tourism is not immune to “wobbles” and is forced to take steps to adapt to the situation.”Mr. Nguyen Le Phuc said.

Information on the current situation of digital transformation in the tourism sector, a representative of the Vietnam National Administration of Tourism said that from November 2018, the Prime Minister approved the “Overall project on IT application in the tourism sector in the next phase.” 2018 – 2020, orientation to 2025″. The implementation project of the Government’s action program to implement Resolution 08-NQ/TW of the Politburo to turn tourism into a spearhead economic sector has also been promulgated.

The Covid-19 epidemic took place at a time when the tourism industry was starting to implement digital transformation activities. Specifically, the tourism industry has initially built a number of databases such as: Hotel database with 4 and 5 star hotel systems, and 3 star hotels for epidemic prevention; guide database; Database of travel agencies…

In addition, the tourism industry has also initially established an information system connection between management agencies, localities and businesses; State agencies receive information and report through grassroots units. At the same time, initially applying digital technology to support tourists, develop smart tourist destinations.

Regarding the application of smart destination technology, application of virtual reality technology, augmented reality, implementation of digitization of destinations, Mr. Nguyen Le Phuc said that it is currently piloting in two localities. Ha Giang and Thanh Hoa. In the near future, the General Department will carry out the work in 20 provinces, initially with one province per site, and then replicated.

“Although the budget for tourism digital transformation is still lacking, localities are also very proactive in deploying their own applications.”Mr. Nguyen Le Phuc added.

For example, in Hanoi, there is an automatic narration system at the Temple of Literature – Quoc Tu Giam, or software to guide you to visit the Imperial Citadel of Thang Long, the portal “Hoan Kiem 360 degrees”… In Ho Chi Minh City, already launched 2 information and support stations for tourists and some utility software such as “Vibrant Ho Chi Minh City”, “HCM Travel Guide”…

Digital transformation is the 'springboard' to restore the operation of Vietnam's tourism industry
Visitors explore the portal “Hoan Kiem 360 degrees” (Photo: VNA)

In Da Nang, the chatbot technology “Da Nang FantastiCity” has been put into use – the first travel technology using AI in Vietnam and ASEAN. Along with that, the program to visit Hue Imperial Citadel with virtual reality (VR) technology was launched.

On the business side, all of them apply technology to manage and sell on the network environment such as Viettravel, Flamingo…. Currently, in Vietnam, e-commerce platforms have about 10 travel platforms, accounting for about 20% of the market share, and passenger transport applications accounting for 13% of the market share. In the field of passenger transport, Vietnam has a number of applications such as Be, MyGo, FastGo …

Forming a smart tourism ecosystem

In addition to pointing out the opportunities and advantages for digital transformation of the tourism sector, the representative of the Vietnam National Administration of Tourism also stated the difficulties and challenges that need to be solved in the coming time such as: There is no consensus on investment policy. thinking, awareness, only consider digital transformation as investment in infrastructure or investment in applications; There has not been a close and synchronous connection on the digital platform between stakeholders, between tourists and tourism supply businesses.

In addition, another challenge in digital transformation of tourism activities is the lack of resources for the synchronous and sustainable development of the smart tourism ecosystem, the lack of resources for the synchronous development of smart tourism.

In addition, the difficulty of tourism digital transformation also comes from the limited knowledge and skill level of tourism staff; Legal regulations have not kept pace with the development of digital transformation. “Finally, the biggest difficulty is that Covid-19 causes a supply chain disruption,” emphasized Mr. Nguyen Le Phuc.

Affirming that the issue of association and cooperation is extremely important to digital transformation of the tourism sector, Deputy General Director of the Vietnam National Administration of Tourism Nguyen Le Phuc said: Besides the orientation and building the foundation of the management agency. State management, it is necessary to have the active, proactive and creative participation of businesses and tourist destinations.

In order to promote the application of technology and digital transformation in tourism in Vietnam, according to Mr. Nguyen Le Phuc, 8 contents will be focused by the tourism industry in the coming time, including: Continue to develop programs, digital transformation schemes and plans in the tourism industry; research, advise and propose at all levels to amend, supplement and complete the legal provisions on e-commerce; promote communication and raise awareness of all levels, sectors and society about digital transformation in tourism; forming a smart tourism ecosystem.

Along with that, launching the movement of creative startups, applying technology in the field of tourism; strongly promote the public-private partnership mechanism to mobilize resources to implement tourism digital transformation; strengthen training and retraining of human resources in technology application and digital transformation in tourism; at the same time, promote international cooperation in tourism digital transformation.

Huong Dung – Van Anh

International tourists to Phu Quoc will install IGOVN and PC-Covid applications

International tourists to Phu Quoc will install IGOVN and PC-Covid applications

According to the process of welcoming international guests to Phu Quoc, visitors are required to install and use the IGOVN immigration application and the PC-Covid epidemic prevention application during the course of participating in the tour program in Vietnam.


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