Cuckoo Vina – a brand of home appliances that is ‘loved’ by Vietnamese users

Cuckoo Vina is one of the Vietnamese household brands that converge a series of bright spots from quality, technology to product diversity.

In Vietnam, the household goods industry is considered a potential market with an impressive growth rate of more than 10% per year (according to data from the Ministry of Industry and Trade). On this “fertile land”, the appearance of a series of foreign and domestic brands has created a fierce competition. However, among countless names, Cuckoo Vina still stands and creates attraction with users.

Efforts to conquer Vietnamese consumers

Cuckoo is known as a leading manufacturer of home electronics in Korea. Although present in more than 30 countries, it was not until 2018 that Cuckoo Group officially entered the Vietnamese market, establishing Cuckoo Vina Co., Ltd.

This has made it easier for Vietnamese consumers to access Cuckoo’s products because before that, the brand’s products were usually only distributed by a third party.

Singer Bao Anh – Cuckoo brand ambassador in 2021 – 2022

With the mission of bringing a happy and comfortable life to millions of Vietnamese people, after being present in Vietnam, Cuckoo Vina has continuously improved the quality and diversified its products. In addition to rice cookers, the company also launches kitchen appliances and other health protection and family care devices.

In 2021, Cuckoo Vina will focus on developing main products of pressure cookers, air purifiers and water purifiers to bring to Vietnamese consumers 3 clean standards: clean air – clean water – fresh food.

In particular, each product line possesses the most modern technology in the market such as: Dual pressure relief valve, X-wall enameled inner pot in the pressure rice cooker line; In & Out sterilization technology of water purifiers; 7-stage air filtration system…

Cuckoo Vina - a brand of home appliances that is 'loved' by Vietnamese users

It is known that, before entering the Vietnamese market, Cuckoo was formerly known as Sungkwang Electronics, founded in 1978. In 1998, the Cuckoo Electronics brand was introduced to the Korean people. Over 40 years of construction and development, Cuckoo has nearly 250 stores in more than 32 countries.

In Korea, the Cuckoo rice cooker product has continuously won the “Top Brand in the rice cooker industry” award for 13 consecutive years (according to 2020 statistics by the Korean Productivity Center NBCI) and 8 consecutive years. won the “Best Rice Cooker Brand” award – according to the customer satisfaction index (NCSI) assessment until 2021.

“Sweet fruit” after 3 years of participating in the Vietnamese market

Cuckoo Vina converges a series of bright spots from quality to technology and product diversity. After only 3 years, this brand has quickly received the enthusiastic support of many Vietnamese consumers.

“I’ve been using Cuckoo’s rice cooker for many years now, so far so good. At first, I bought it because of its beautiful and luxurious design, but after using it, I felt that the product quality was really good, the cooked rice grains were fragrant and firm. In general, when I use it, I don’t want to change to another type,” shared a 26-year-old customer, in District 2, Ho Chi Minh City.

Cuckoo Vina - a brand of home appliances that is 'loved' by Vietnamese users

Similarly, another customer living in Go Vap, Ho Chi Minh City also said: “I knew Cuckoo before, but it wasn’t until this brand officially opened a store in Ho Chi Minh City that I had the opportunity to use its rice cooker. . Because of the good impression, I also plan to buy more Cuckoo air purifiers for my family.”

In order to help customers easily shop for genuine products, Cuckoo Vina has opened 2 showrooms in Hanoi and Ho Chi Minh City. In addition, the products of this brand are also sold at e-commerce platforms, electronics supermarkets and the company’s official website.

Not only has outstanding quality, Cuckoo Vina’s warranty and customer care services are also professional. Up to now, Cuckoo has 31 warranty centers spread across 27 provinces and cities nationwide with dedicated and well-trained staff and technicians.

To shop for genuine Cuckoo products, consumers can go directly to major electronics centers across the country such as Dien May Xanh, Nguyen Kim, Cho Lon, MediaMart, Pico, Home Center… or showrooms of Cuckoo. Cuckoo Vina in Hanoi and Ho Chi Minh City.

Cuckoo Vina Co., Ltd – Official branch in Vietnam of Cuckoo Holdings

Official website:

Find out about the promotion:

Head office in Hanoi: 15th Floor, Tower C, Central Point Building, 219 Trung Kinh Street, Yen Hoa Ward, Cau Giay District, City. Hanoi

Branch Office in HCMC: 10th Floor, Building 678, 67 Hoang Van Thai, Tan Phu Ward, District 7, HCMC

Showroom in HCMC: 31 Phan Khiem Ich, Tan Phong Ward, District 7. HCMC

Showroom in Hanoi: 57D Me Tri, Nam Tu Liem District, Hanoi.

Hotline 24/7: 18006241

Minh Hoa


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