“Small traders, small businesses are not plague victims”, castigates Florent Moreau, president of the French Federation of florists, guest of franceinfo Sunday November 1, the last day when florists benefit from the opening exemption for the feast of All Saints despite the new confinement to fight against the epidemic of Covid-19.
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Florists fear another closure. A meeting is to take place on Sunday in Matignon with representatives of the traders. “We are quite able to receive the public in complete safety, as supermarkets and garden centers know how to do., says Florent Moreau. We are going to ask the Prime Minister today for the complete reopening of the florists from Tuesday morning. “
For Florent Moreau, this is “also preserve the whole of the French plant sector which is upstream from the florists: the producers, the wholesalers and the suppliers. If the whole of the sector does not function correctly, it is all a balance which is today weakened. “
Even though florists can technically stay open if they sell online with pre-orders, such as in the second half of the first lockdown, that’s not enough for Florent Moreau: “The figures tell us today that florists during this period achieved between 25 and 30% of their usual turnover, which is still marginal.” But for him, “it is better to make 25 to 30% than zero”. Especially since “not all florists are equipped” online sales tools, and that it is “a product which is extremely visual”, he explains.
The customer often makes an impulse purchase. He sees, he observes, he feels. Afterwards, on a screen, it is possible but it still remains an obstacle to the purchase.Florent Moreau, French Federation of Artisan Florists
The president of the French Federation of Artisans Florists hopes the government will change its mind quickly: “For us, it is urgent. We now know that 15% of florists have closed their doors since the beginning of March, which is considerable. A second confinement will be catastrophic for the profession.”