Don’t do to others what you wouldn’t like to be done to you. This is the principle of the animated series Nice, not nice, which seeks to fight against sexist assumptions. In one of the sixteen episodes, Jaja the panther would like to play soccer with the boys, but Toto the seagull refuses because he feels it is not a game for girls. The young child then sees himself, as in a dream, confronted with the same rejection. “Girl or boy, it’s more fun when you respect yourself! », Conclude the anthropomorphic animals.
→ READ. How to prevent violence and educate about equality between girls and boys?
Initiated by the citizen mobilization platform Make.org, this program was imagined following a consultation on the fight against violence against women. One of the proposals called for teaching children to respect the other sex.
“The boys occupy three quarters of the yard to play football”
“During recess, the boys occupy three quarters of the yard to play football, the girls stand in the corners, and everyone finds that normal”, indignant Dominique Poussier, editorial manager of the series. “However, sexism is at the root of violence against women. The idea was therefore to take the problem to the root by raising awareness among children from an early age.. “
A list of sexist clichés is then established: boys do not like pink and dance, do not cry and are not afraid; girls cannot become racing drivers, they must be flirtatious and discreet… ” Talking about it to children is complicated, especially when the channels primarily want to distract »Adds Dominique Poussier who has long headed the youth center of TF1. “This is why we chose a light tone by adopting a simple message. “
Consensus among broadcasters
The series achieved consensus among broadcasters (including TF1, France Télévisions, Gulli and the Bayam application) who agreed to co-finance and launch the series on the same day, January 13. An initiative all the more rare and meritorious as the campaign does not emanate from an institutional actor.
The program is supplemented by educational booklets produced by the Center for Media and Information Education (Clemi) for teachers from kindergarten to sixth grade.