Under the new rules, streamers in China and viewers wishing to donate money to streamers need to register their real names. In addition, the minor is prohibited from spending money while watching the livestream.
|Livestream boomed in China thanks in part to Covid-19. Photo: Xinhua|
According to a new direction by the National Broadcasting Authority of China, Internet platforms are responsible for the cap on the amount of money each user donates to the streamer, or tip. People under 18 years old are prohibited from giving gifts to streamer. User identities must be verified through facial recognition and manual evaluation.
Previous directives from the Chinese cyberspace regulator in 2016 required streamers to register with an ID card or a driver’s license. The latest user-centric rule is in an effort to manage the booming sector thanks to Covid-19 translation.
Not like a litter streamer China was first known for its talent in singing or dancing, the Covid-19 blockade brought a new kind of Internet star, relying on the power to sell. However, as livestream sales took off, complaints from buyers also increased. They often report receiving counterfeit goods, defective goods, poor after-sales service or lost transportation.
Traditional Livestream is also immune from criticism. Chinese media repeatedly expressed concern about children donating large sums of money to streamer without telling parents. New rules are designed to prevent this behavior.
Streamer that encourages users to give big tips or urges minors to buy virtual gifts can be blacklisted. People who boast riches or engage in other vulgar acts are prohibited. Internet platforms are required to score videos based on their quality and ratings.
Store owners / online sellers who do livestreams must also register with their real names. Procurement campaigns to support national economic goals such as poverty alleviation are encouraged, but must be reported to authorities at least 2 weeks prior to implementation.
The rules also pay special attention to celebrities and foreigners. Platforms must notify the authority each time the object hosts a livestream. In addition, influencers (influencers) suspected of buying virtual views are on the radar.
The rule requires at least one moderator for every 50 livestreams. Platforms are encouraged to increase training of administrative staff and register with the government. According to an announcement on the manager’s website, the livestream platform should prioritize social benefits, spread positive energy, promote truth – goodness – beauty.
In recent years, the Chinese government has tightened control over the livestream industry. In 2016, the Chinese Cyberspace Administration began requiring the video platform to moderate live content before playing it. After that, the same directives were also issued by many ministries, departments.
Earlier this year, the website began removing mukbang (where people filmed scenes of eating huge amounts of food) after Chinese President Xi Jinping’s call to stop food waste.
Du Lam (According to SCMP)
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