In addition to the list of products banned from broadcasting, China’s new draft law on livestream has many regulations related to sales.
On August 18, China’s Ministry of Commerce published a draft law aimed at regulating the livestreaming industry, which lists prohibited items from trading such as sex toys, pharmaceuticals, tracking devices and publications. foreign press. This is seen as an attempt to squeeze the fast-growing e-commerce industry.
Besides, children under 16 years old are not allowed to livestream. Also according to this draft, livestreamers are suggested to use Mandarin. At the same time, it is prohibited to delete, hide negative comments or post fake consumer reviews.
Livestream sales is a billion dollar industry in China. Photo: Tmall.
Follow SCMP, China also wants to build a credit score system specifically for livestreamers, sales and media service companies, based on sales. Credit information will be shared across multiple platforms and managed by departments.
According to the draft, livestreaming platforms must publicize their privacy policies and mention what data they collect from users. In addition, the method of collection, how to protect information and the purpose of using such information must also be reported in advance to the authorities.
Prohibited items on the e-commerce platform livestream are considered a danger to society, among them exam “floats” and sexual support items. The draft law will be made public for public comment until September 2.
SCMP This is the latest move from China in the campaign to strengthen the management of livestream activities in general and cyberspace in particular.
This market is the birthplace of famous influencers and streamers. They make a lot of money selling products on Taobao (Alibaba’s e-commerce platform), Douyin (ByteDance’s app, similar to TikTok) and Kuaishou (Tencent’s video sharing app).
In 2020, China’s livestream industry is worth 1 trillion yuan (154 billion USD), as estimated by KPMG.
Also recently, the Chinese government also swept many online fan communities after the rape scandal of Ngo Yi Fan. According to data provider Qimai, three popular fandom management apps, including SuperFan, were removed in China on August 10.
SuperFan, or “Chaojixingfantuan” in Chinese, still posts regularly on the official Weibo account, but many users report that the app can no longer be downloaded.
In an article published in March 2021, Xinhua News Agency pointed out that besides making positive contributions to the development of the digital economy, livestream still has many major problems related to quality control, advertising and promotion. false reports and unprofessional sales service.
Follow Zing/South China Morning Post
China bans children under 16 from appearing on the Internet
The Cyberspace Administration of China (CAC) has just banned children under the age of 16 from joining online platforms after a previous leak of sensitive photos.