Technology

Apple is the world’s most valuable brand in 2022


According to Brand Finance’s global ranking list, Apple’s current brand value is $355.1 billion, $5 billion higher than runner-up Amazon.

The fact that Apple tops the list is not too surprising, as the company also reached this position in 2021 and will continue to hold the “throne” in 2022 thanks to the success of the iPhone 13.

Apple is the world’s most valuable brand in 2022

According to the Brand Finance Global 500 (a ranking of the world’s 500 most valuable brands), Apple has won the title of champion after a strong growth of 35% compared to 2021, bringing the brand value to 355.1 billion. USD.

A company’s value is not exactly the same as its brand value. Brand value is measured by how much third parties pay to use everything related to Apple’s brand identity, including the name or logo, to sell their products.

Apple has had a hugely successful 2021, highlighted by its achievement in early 2022 when it became the first company to reach a market capitalization of $3 trillion. In addition to enhancing its inherent brand positioning, Apple’s recent growth is attributed to the company’s realization that its brand can be effectively applied to a wider range of services.

The iPhone still accounts for about half of Apple’s sales. This year, however, Apple is more focused on its other product lines like iPads, iMacs and AirTags, and Apple Pay and Apple TV services. It is the strong development of the entire ecosystem that has helped Apple become the most valuable global brand.

According to surveys, the company received a lot of love from buyers, the customer loyalty rate increased. Apple pays special attention to the importance of maintaining good relationships with customers to maintain brand value by strengthening privacy policies. Specifically, more transparency in the App Store’s privacy policy has helped increase customer trust in Apple.

In addition, Apple is also popular with users because of its environmentally friendly policies. Accordingly, many of Apple’s manufacturing partners will switch to using 100% renewable energy as the company expects its products to be carbon neutral by 2030.

Besides, Brand Finance also rated TikTok as one of the fastest growing companies in terms of brand value globally. With a staggering 215% growth, TikTok’s brand value has grown from $18.7 billion in 2021 to $59 billion this year, taking 18th place in the Brand Finance Global 500 ranking. 2nd and 3rd place are Amazon and Google respectively.

Huong Dung(According to Phone Arena)

Apple won the smartphone crown, Microsoft splashed $69 billion to buy a game company

Apple won the smartphone crown, Microsoft splashed $69 billion to buy a game company

Apple took the smartphone throne from Samsung; Microsoft splashed $69 billion to buy a game company; The US officially deployed 5G network; … are the outstanding information in this week’s 7th Technology Newsletter.

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