For the ninth year in a row, global brand consulting firm Interbrand has ranked Apple at the top of its annual list of the world’s most valuable brands.
Interbrand’s brand value for Apple is $408.6 billion, up 26% from last year when the brand was valued at $323 billion.
Amazon and Microsoft take second and third places with valuations of $249 billion and $210 billion, respectively, while Google and Samsung break into the top five with their respective positions. From a perspective, the overall valuation of Apple, Amazon and Microsoft accounts for 62.3% of the total value of the top 10 brands evaluated in this year’s report.
“Apple has further diversified into healthcare, (with the Apple Watch now recording blood oxygen levels), subscription services in entertainment, data storage, and music,” Interbrand said. , customer engagement and continues to grow strongly. Ultimately, Apple still demonstrates a remarkable direction and brand value focused on providing consumers with a simple, seamless experience, reflecting a significant 26% increase in brand value.” .
Reportedly, Interbrand calculates brand valuation as a measure of brand strength, taking into account many internal and external subjective factors such as leadership, engagement and relevance. Results of assessing a company’s impact on customers, employees, and investors. Interbrand says strong brands make an impact on consumers, bring in loyal customers, attract and retain employees, and reduce financial costs.
According to historical data from Interbrand, Apple began to gain a high position in the market after surpassing competitors in the technology segment and household names such as McDonalds and GE in 2012. The main company It overtook Coca-Cola as the world’s most valuable brand in 2013.
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