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An application to fight against sexism in business


A man stares at a woman in an office. Illustrative photo. (MARLENE AWAAD / MAXPPP)

Meandyoutoo is an app. It was launched in October 2018. A self-test that allows you to know if you can be subject to sexism, if you can yourself say “borderline” and how we react when we witness sexist behavior. More than 16,000 people took this test of some twenty questions on everyday business situations. It is for example a manager who tells one of his collaborators that her dress highlights her and that her neckline is superb. How do we react? We think it’s a compliment and she should be happy? Or that it may be a bit out of place, but that it had a good intention? Or that it’s totally worth a red card?

Individuals use this application, but also companies, to make their employees aware of these issues. For example, they can take the test to all new hires. Or use it during training sessions on sexism in the workplace. Meandyoutoo is now taking stock of all these questionnaires. A database unique in France. First point, the reactions are related to age. The 20-35 year olds are those who have the least entrenched gender stereotypes. Afterwards, it goes up. Second lesson, half of the respondents do not react when they are confronted with ordinary sexism. Jokes or sexist remarks without intention to harm. 47% are in this posture of passive witnesses. They do not intervene either because they minimize the seriousness of the comments, or because they are afraid of being badly judged by the collective. Ines Dauvergne, who is at the origin of this Meandyoutoo app, believes that it is up to the company to convey the message that should not be allowed to happen.

Conversely, as soon as sexism becomes hostile, we mobilize. There we go into another register. It is about profanity, refusal to work with a woman or a homosexual, degrading remarks. 91% of respondents say they identify it and especially reframe the author of the comments. It is more besides than in the general public, outside the world of work. As if hostile sexism was less tolerable in business than in private life.

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