Afer: Gérard Bekerman, the artist of life insurance

Posted on Feb 18, 2019 2021 at 7:00Updated Feb 18, 2019 2021 at 7:13

What do central banker Jean-Claude Trichet and model Pamela Anderson have in common? Both lent themselves to the pose for a shot alongside Gérard Bekerman, and their image features prominently on the person’s website. In addition to photos of Gérard Bekerman as a child, newlywed or alongside politicians and musicians, the site allows you to listen to his interpretation on the piano of a Ravel concerto, with the orchestra of the Republican Guard.

Gérard Bekerman, a name that says nothing to the general public. But the man – who hates to talk about his age, recently seventy-one years old – is well known to the French insurance world and to Bercy. Since 2007, he has been President of the French Savings and Retirement Association (Afer). From his office in the 9th arrondissement of Paris, enjoying a panoramic view of Montmartre, he oversees the fate of some 760,000 savers, having placed nearly 55 billion euros in savings in life insurance.

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